Smokey Mountain Snuff, the original tobacco-free snuff, has become the newest national sponsor for Championship Bull Riding’s 2012 Cinch CBR tour season.
Smokey Mountain Snuff will host a “Fan Favorite Rider” campaign throughout the year, giving fans the chance to vote for their favorite cowboy. A cash bonus will be awarded to the winner at the end of the season.
“It’s a great day when you can count a best-selling brand as a supporter of your organization,” said CBR CEO Wes Bruce. “We loved the idea of a fan favorite contest in order to give our fans the opportunity to interact with both Smokey Mountain and CBR and tell us who they like to watch ride the great bulls at CBR.” Fans can go online to CBRbull.com or SmokeyMountainSnuff.com for details and rules and how to vote.
Fans attending the CBR events will be able to take part in on-site sampling at Smokey Mountain Snuff booths. Consumers aged 18 years and older can stop by and try the best-selling herbal snuff brand.
Smokey Mountain will also be featured on the public address system and on event posters and signs throughout the arena.
At-home viewers can catch 30-second ads and the winner of the “Fan Favorite Contest” as he’s awarded his check on TV.
The 12-stop season began last week at in Hobbs, New Mexico. Next up is Lubbock, Texas, on Saturday, Feb. 4. That will be followed by El Paso and Lufkin, both in Texas, on the 11th and 25th of February.